Japanese social networking site operator mixi Inc. is hoping to shore up its faltering earnings in the face of stiff competition from the U.S.-based Facebook by seeking new businesses and doing away with complacency with its past success, incoming President Yusuke Asakura said Friday.
Asakura, who will be heading the company from June, said the company will offer 50 smartphone apps to access its services, up from two now, as part of its diversification drive, and increase paid gaming content.
The company is anticipating roughly 60 percent fall in group operating profit, a gauge of income from its mainline operations, in the year ending March 2014.
Asakura, 30, who joined mixi in 2011 after running his own company, said mixi experienced a sharp expansion of its business in 2006 and was obsessed with maintaining the status quo, making it difficult to undertake radical reforms.
"I would like to create a corporate culture for 'perpetual changes' to challenge something new," Asakura told Kyodo News.
Asakura, who will be heading the company from June, said the company will offer 50 smartphone apps to access its services, up from two now, as part of its diversification drive, and increase paid gaming content.
The company is anticipating roughly 60 percent fall in group operating profit, a gauge of income from its mainline operations, in the year ending March 2014.
Asakura, 30, who joined mixi in 2011 after running his own company, said mixi experienced a sharp expansion of its business in 2006 and was obsessed with maintaining the status quo, making it difficult to undertake radical reforms.
"I would like to create a corporate culture for 'perpetual changes' to challenge something new," Asakura told Kyodo News.
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