With the domestic market stagnant, Japanese firms are increasingly looking to raise their profiles abroad. To help achieve that, proactive corporations have realized the importance of employees who have mastered English.
SoftBank, one of Japan's largest mobile phone companies, knows the importance of being able to communicate.
The company has purchased a 70-percent stake in the US cellular phone firm Sprint Nextel as part of its strategy of embedding itself more deeply in overseas markets, but management in Tokyo has decided the firm needs to bridge the language divide if the new venture is to prosper.
SoftBank, one of Japan's largest mobile phone companies, knows the importance of being able to communicate.
The company has purchased a 70-percent stake in the US cellular phone firm Sprint Nextel as part of its strategy of embedding itself more deeply in overseas markets, but management in Tokyo has decided the firm needs to bridge the language divide if the new venture is to prosper.
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