FirstPoint Japan

TV As A Mirror Of Society

8/12/2014

By Mike Rogers, MarketingJapan, Universal Vision Ltd., and Smart Research
& James Santagata, Principal Consultant, SiliconEdge

TV as a Mirror of Society

I met the boss of the biggest international television network in the world the other day. He is a Canadian. He travels all over the world and, because he is in the TV business, he told me that one of his favorite things to do in every country was to judge by TV commercials what things were important to that particular society.

Japan's TV commercials? Insurance for this or that; home sales; automobiles; financial instruments and plans; candy, cosmetics, fast food... Companies like Zurich, Sekisui, Kanebo.... Japanese commercials that soft sell and are emotive commercials.

I think that's right.

He also told me that he was "astounded" by just how many over the counter drug medication commercials there were on US TV all the time. US TV commercials? Drugs, Cholesterol, Machismo ("my ding-a-ling is bigger than yours" commercials); fast food; commercials to make your dick hard, make it soft, put you to sleep, keep you awake, lower blood pressure, lose weight; not to mention commercials galore for people with extreme anxiety and panic attacks.

Oh, and don't forget the side effects disclaimers! Cholesterol, etc.

[read more] tv as society's mirror

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Japan's New Advertising Trend: Japanese Girls Rent Their Thighs as Advertising Space

2/26/2013

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Japan's New Advertising Trend: Japanese Girls Rent Their Thighs as Advertising Space

A good way to make sure your advertisement gets plenty of exposure is to place it where a lot of people are looking. With this important marketing rule in mind, one Japanese advertising service is offering brands a novel way to raise awareness to their business – placing advertising stickers on the bare thighs of young girls.

We’ve featured some pretty bizarre advertising techniques here, on Oddity Central. We’ve had people renting out their last names to the highest bidder, tattooing brand names on their faces, and even using animals as living billboards, But so far, women’s legs have been off limits. Well, not anymore; Japanese PR company Absolute Territory PR has begun paying young women to wear advertising stickers on their “absolute territory” – the part of their thighs between the edge of their miniskirts and their high socks. Apparently this area of the female thigh is very popular with Japanese men, as evidenced by the fact that it even has its own Facebook page. You’d think such a daring way of advertising would be frowned upon by most girls, but as of November of last year, over 1,300 girls had applied for the agency’s service, and their number is growing fast.

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TV As A Mirror Of Society

Japan's New Advertising Trend: Japanese Girls Rent Their Thighs as Advertising Space

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