JAPAN MARKET ENTRY
As the third largest economy in the world, Japan is both affluent and dynamic, offering lucrative opportunities in many markets ranging from high-end fashion goods and electronic devices to industrial machinery, mobile communications, advanced materials and beyond.
However, simply recognizing or understanding the opportunities the Japanese market offers does not ensure that one can successfully enter let alone navigate the Japan market to success.
This is evidenced by the Japanese business landscape which is littered with the remains of foreign firms that have under-performed at best or at worst failed miserably in the Japan Market Entry process.
In this section, we present Japan Market Entry case studies while analyzing the most common as well as the most effective Japan Market Entry strategies and tactics.