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TV As A Mirror Of Society

8/12/2014

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By Mike Rogers, MarketingJapan, Universal Vision Ltd., and Smart Research 
& James Santagata, Principal Consultant, SiliconEdge

TV as a Mirror of Society

I met the boss of the biggest international television network in the world the other day. He is a Canadian. He travels all over the world and, because he is in the TV business, he told me that one of his favorite things to do in every country was to judge by TV commercials what things were important to that particular society. 

Japan's TV commercials? Insurance for this or that; home sales; automobiles; financial instruments and plans; candy, cosmetics, fast food... Companies like Zurich, Sekisui, Kanebo.... Japanese commercials that soft sell and are emotive commercials.

I think that's right. 

He also told me that he was "astounded" by just how many over the counter drug medication commercials there were on US TV all the time. US TV commercials? Drugs, Cholesterol, Machismo ("my ding-a-ling is bigger than yours" commercials); fast food; commercials to make your dick hard, make it soft, put you to sleep, keep you awake, lower blood pressure, lose weight; not to mention commercials galore for people with extreme anxiety and panic attacks.

Oh, and don't forget the side effects disclaimers! Cholesterol, etc.
[read more] tv as society's mirror
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(Expert Interview, audio): Japan vs US Recruiting & Talent Acquisition Differences & Realities with Tom Furlong

10/27/2013

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Seasoned Japan-hands know that there are huge cultural and informational asymmetries in regards to recruiting and talent acquisition in Japan vs US and what is found in most other countries.

In this episode we discuss and consider the key differences, obstacles and opportunities of recruiting and talent acquisition in the US and Japan.

  • A Comparison of industry models
  • Client viewpoints
  • Japan vs USA candidate pools
  • Recruiting firms' business models
  • Client vs Candidate Focus
  • Differences Between Candidates in US and Japan
  • Seniority Systems, Heirarchies, Gender Considerations
  • Japanese Outlooks on Risk vs Rewards
  • Japanese Lifespans and Workspans
  • Candidate Talent Pools & Fit Requirements
  • Recruiting Fees and Terms
  • Factors driving this fee structure include
  • Active vs Passive Candidates
  • Tapping into Alternative Labor Pools


Join us as we talk with Tom Furlong, the Managing Director of Harvard Group International. Tom has extensive front-line experience in the life sciences industry including a 13-year career at Ciba Vision / Novartis in the US as well having deep recruiting experience in both the US and Japan where he focused his recruiting efforts on the life sciences industry.
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